About

 

Hi!

I'm Kate.

I'm a graphic designer, typography lover, and BBQ connoisseur.

I fell in love with graphic design by chance when I accidentally signed up for a desktop publishing class in high school. Desktop publishing led to yearbook which led to a BFA in Communication Design at Texas State.

When I'm not designing, I'm probably playing with my dog, Landa (her name is a long, embarrassing story), tending to my succulents, or doing something crafty.

 

 Résumé

Education

Texas State University – San Marcos
Bachelor of Fine Arts in Communication Design, 2013
San Marcos, Texas

 

Work Experience

University Co-operative Society, Austin, Texas

Marketing Manager
August 2016 – Present

  • Create and manager Marketing and Social Media Calendar
  • Manage student "brand ambassador" program, including developing overall strategy, activations, incentives, and seasonal hiring
  • Create social media content, including live event coverage, sweepstakes, contests, and special group outreach
  • Partner with store management on key selling moments to support via signage and activations
  • Maximize sales during seasonal / football traffic with activations, promotions, GWPs, and similar
  • Develop and manage partnerships to reach new and stay top of mind with current customers
  • Plan and execute in-store and off-site events for customers and corporate needs
  • Work with marketing and creative groups to develop creative to support initiatives
  • Partner with vendors as necessary to execute brand and item promotions


Senior Graphic Designer
February 2016 – August 2016

  • Create promotional materials including email blasts, store signs, window signs, flyers, social media images, website banners and coupons
  • Update website information and design updates in Mura
  • Assist with events and marketing efforts


Graphic Designer
December 2014 – February 2016

  • Create promotional materials including email blasts, store signs, window signs, flyers, social media images, website banners and coupons
  • Update website information and design updates in Mura
  • Assist with events and marketing efforts

 

JSI Logistics, Austin, Texas

Marketing and Graphic Design Assistant
October 2013 – December 2014
Graphic Design Intern
May 2013 – October 2013

  • Assist with developing corporate and customer facing marketing, informational and project materials – both printed and digital
  • Develop and write content for sales proposals as well as supporting materials
  • Work in conjunction with the Marketing Specialist and Corporate Graphic Designer to put together a WordPress microsite as well as an update of the corporate site and intranet which are in the works
  • Design and write the company’s brand guidelines
  • Continuously develop new graphic designs for social media channels (Facebook, Twitter, Linkedln)
  • Work with the Corporate Marketing team to conceptualize new project & promotion ideas
  • Assist in the development of sales flyers and brochures
  • Proof promo items and marketing materials
  • Help maintain social media
  • Assist with reviewing content for corporate and customer facing marketing, informational and project materials
  • Assist with our website optimization efforts through continuous development and refresh
  • Support the Corporate Graphic Designer in graphics for multiple trade show booths

 

Freelance Clients